Get Good Food for Less, Have Trust in Your Source

Sound too good to be true? Just think about it for a moment. When you trot off to the grocery store to gather your sustenance, you are met with a barrage of brightly colored packages neatly stacked along freshly waxed isles. 100,000 watts of florescent lighting illuminate your way to shinny refrigerated display cases. Upon completion of your comfy indoor urban hunting safari, you are met by a cheery checker who gladly empties your wallet for you.

The problem with this scenario is that much of you money is not being used to reward the farmer, rancher or fishermen. It has to pay for the fancy packaging, advertising campaigns, colorful signage, the expansive retail buildings and parking lots, all of their employees, a myriad of distributors and of course all the folks on Wall Street that have a finger in your pie.

All this extra stuff to bring food to you takes a heavy toll on both your pocket book and the environment. When you buy direct from an INDEPENDENT food provider, you eliminate all the middle guys from your meal plan. Your food supply becomes a private matter between just you and the source.

Retail stores provide great convenience for a lot of small things in life. However, not everything needs to be purchased with the same level of convenience. Things you know that you will need on a consistent basis should be bought with a little planning. You don't need the bright packaging and colorful displays if you already know what you want.

Stores have gotten too convenient. Most food sources are now controlled by only a handful of large companies. That's right, just look at the fine print on the packaging next time you are at the market. More than half of this countries food supply is controlled by a short list of mega food conglomerates.

Why is Mega Food so Bad?

It is simple really. The primary purpose of a business is to make profits. There is nothing wrong with profit as it is a great motivator for hard work and innovation. However, when competition is eliminated, you no longer have to work so hard or innovate so much. With no competition, you can gouge your costumers with high prices while reducing the quality of what you deliver. Greed is human nature. Competitive marketplaces check greed at the door because there is always someone else who is there to work a little harder to deliver a little more--well, at least until they are squashed.

Fair competition and anti-monopoly laws in the United States are almost non-existent these days. Politicians over the last several decades have allowed wide-scale corruption to occur for the benefit of their largest campaign contributors. The result is the allowance of unchecked mergers, aggressive acquisitions and oppressive supplier contracts. Big has not turned out to be better for US consumers in terms of real value.

Big food is trouble for the environment. Striving to grasp every last penny to paste to the bottom line, multinational food conglomerates are less apt to care much about the local communities they operate in. Big factory food is all about mass production of specific items. The concentration of chemicals and waste in some mono-farming operations can be horrendous. The anti-diversity practices of big factory food can lead harsh methods to combat disease and insect infestation in crops, livestock and aquaculture.

Why do Individuals Matter?

When it comes to spending money. Each and every vote with your dollars matter. If enough people instinctively reject big industry food, then a there will be a sustainable market for small independent food providers to keep healthy competition alive. Without the little guys, there will be no measure of quality and price to compare in the future.

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